PetJet Inc
Velocity Partners and the transformation of Peticures Grooming.
Situation
Peticures Grooming, a growing chain of boutique pet stores, wanted to accelerate growth on four fronts at once: expand store locations, land a strategic alliance with a major big-box chain, build an online training platform for pet groomers, and launch an industry-wide listing platform.
Approach
Velocity ran a market and competitive analysis to identify expansion targets and a differentiation strategy, then approached and brokered a deal with the big-box chain — boutique-style stores inside its larger footprint, without the cost of stand-alone locations. In parallel, the team built an online training platform with pet-grooming experts, and a separate industry listing platform connecting pet businesses with customers, promoted through Peticures’ existing channels.
Outcome
The big-box alliance produced a 45% increase in foot traffic and a comparable rise in sales. The training platform became an industry standard, monetized by subscription — a new revenue line for Peticures. The listing platform passed 5,000 listings within six months of launch, opening a second revenue stream in advertising.
At a glance
- Client — PetJet Inc
- Sector — Consumer Retail
- Location — United States
- Duration — 24 months
- Services — Corporate Consulting · Strategic Planning · Technology