Consumer & Retail
Expansion has to make commercial sense in every channel. We connect brand positioning with the economics and operating work behind it.
The context
Understand what each route to market costs.
A new location, distribution partner, or online channel changes more than sales. It affects stock, staffing, and the service customers expect.
We work with consumer brands, retail portfolios, and service businesses to assess those trade-offs before committing resources.
Typical starting points
Growth that has to make sense in every channel.
Opening a new channel or location
Test whether the economics hold once fulfilment, staffing, and stock are included.
Signing a distribution or retail partner
Set out what the partner needs, what it costs to serve, and how performance will be reviewed.
Pricing and repeat purchase are unclear
Connect price, cost to serve, and repeat behaviour before the next investment decision.
Work we can take on
A plan that can be run, not just presented.
The scope is agreed in writing, and each item has an owner on both sides.
- 01
Channel and product economics
Pricing, fulfilment costs, and repeat purchase reviewed together.
- 02
An expansion plan
Location criteria, partner requirements, and a realistic cash forecast.
- 03
Operating processes
The stock, staffing, and service routines the plan depends on.
- 04
Supporting technology
The systems and data needed to run the plan, specified before implementation.
- 05
A business case
Supporting materials prepared for funding discussions.
- 06
An implementation plan
Named owners and dates for each stage.
From a retail concept to several business lines.
Expansion is easier to fund when the economics of each channel are visible.
Related engagement
PetJet: connected opportunities.
Our PetJet engagement brought together retail expansion for Peticures Grooming, a big-box partnership, and digital services for the pet-care sector.
The case study describes the work across those connected opportunities.
