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Non-Profit · Corporate Strategy · Ukraine · 12 months

StandUP Ukraine

Velocity Partners and the launch of StandUP Ukraine.

20+ Businesses pledged support after the outreach campaign.

Situation

StandUP Ukraine needed to exist as an organization before it could do anything else — no brand, no volunteer program, and no fundraising strategy to sustain the work.

Approach

Velocity built the non-profit from zero: a brand, a volunteer program, and a fundraising strategy anchored by a direct outreach campaign to corporate partners.

Outcome

More than 20 businesses pledged support following the outreach campaign.

At a glance

  • Client — StandUP Ukraine
  • Sector — Non-profit
  • Location — Ukraine
  • Duration — 12 months
  • Services — Corporate Strategy